The Totally Taryn Blog

How to Partner with Nonprofits on Giving Tuesday

How to Partner with Nonprofits on Giving Tuesday

Do you ever feel like you wish your business could do more for the causes you care about… but you don’t know where to start or how to have an impact?

One of the biggest, and often overlooked, opportunities for socially conscious brands happens just once a year: Giving Tuesday!

Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good.

Maybe you’ve heard of Giving Tuesday or donated to some of your favorite causes each year. One of my favorite things about Giving Tuesday is the charities I learn about for the first time through friends, family, and other brands sharing their stories.

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Social With A Conscience: Alternative Holiday Campaigns

Social With A Conscience: Alternative Holiday Campaigns

Consumers have gotten used to leveraging their credit cards to take advantage of Black Friday events, Cyber Monday sales, and all the Holiday Specials that pop up this time of year.

Unfortunately, all these sales lead to a huge increase in shopping, and hyper-consumerism is one of the biggest threats to the world we call home. It will require a complete shift in how we produce and consume products to preserve our planet for future generations.

Fortunately, there are forward-thinking brands out there who not only get it, but actually want to do something about it! So many brands in fact, that it was hard for us to pick our favorite Alternative Holiday Campaigns this year.

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Socially Conscious Social

Socially Conscious Social

Coming up with a tagline for your business is no easy feat. But trying to nail one down for a business that feels like an extension of you? Well, I imagine it’s second only to naming a firstborn child in terms of gravitas.

Emily and I came up with almost 30 different tagline options as we geared up for the launch of Totally Taryn Social. I polled friends, mentors, industry experts, and obsessed about how it would look in our chosen font. And in the end, we landed on…

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Totally Taryn is Born

Totally Taryn is Born

At the start of 2020, I was feeling restless. I’d been running my social media consulting business for over six years and had a packed roster of well-paying and (mostly) easy to work with clients. On paper, I was living the professional life I’d always dreamed of, and I felt incredibly grateful for it, something just felt off, and had for a while. To be honest, it had gotten to the point where I felt like I had a case of the Sunday Scaries five nights a week. Then March came…

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