The Totally Taryn Blog
How to appropriately honor 9/11 on social media
This year will mark the 20th anniversary of the tragic 2001 terrorist attacks on the U.S. As we approach 9/11, a nationally recognized day of remembrance and reverence, I wanted to share with you some thoughts on how to appropriately honor the day on social media.
Finding Truth and Reconciliation as a Social Media Manager
I urge you not to remain silent and defeated after reading this blog post. Instead, I invite you to reflect on how you can invite truth and reconciliation into your own life, your business, and your community. Here are four tips to keep in your back pocket when practicing to be a socially responsible caretaker of your corner of the internet…
The Importance of Authenticity During Pride Month
…When it comes to brands and pride, I have some thoughts…
Pride month has always felt like a weird gratuity to me and when brands do pride posts, that also feels like a gratuity. In 100% honesty, any pride post from a brand that’s selling something feels gross. Gratuities are thrown out like candy in order to get a wider demographic’s money. In a way, it makes more separation. It says “this is your box and we are highlighting it this month because we’ll get in trouble in the comments if we don’t.” It all feels incredibly inauthentic, no matter how much production went into it…
How to Express Solidarity with Cultures Under Attack When Your Brand is Not of That Culture
Can a brand that is not Black-owned or Black-founded advocate for Black Lives Matter? Should a brand that is not Asian or serving the Asian American & Pacific Islander community speak out against speak out against the recent increase in hate crimes? Should a historically cisgender brand with a desire to highlight genderqueer discrimination say something? Yes, yes, and yes.
On and Off Social: Supporting Asian and Pacific Islander Communities
This year, we’ve all watched as hate crimes and racism towards the Asian and Pacific Islander community escalated. And with the increase of these shocking events, social media posts followed, even if the mainstream media largely remained silent. It’s clear which accounts take Socially Conscious Social seriously and those that miss the big picture. Today, we’re taking a look at how brands are speaking out and what to consider when supporting the Asian Pacific Islander (API) community on social media.
4 Ways to Upgrade your Black History Month Content
Well, February’s here and with it Black History Month. This means starting today, brands everywhere will be rolling out their Black history content on their social platforms. As an agency focused on helping purpose-driven brands with their Socially Conscious Social, we think it’s our duty...nay our obligation, to help you create a social plan that goes beyond the requisite MLK quote. Because if you’re serious about attracting a more diverse audience it’s essential that you prioritize content that uplifts Black stories, advocates for social change, and educates your audience on REAL American history. And we’re here to help you do just that!
2021 Social Media Strategy
What will the teenagers of tomorrow think of us? Will they wonder how on earth it took so long for us all to recognize that Black Lives Matter? Will be confused when they learn that hundreds of thousands of people died because a large enough percentage of us refused to simply put a piece of fabric over our faces when we left the house? Will they look up from their clean meat burger and marvel that people once ate animals. Personally, I think all of the above! In large part, the shift has already begun. And for that, I think we have 2020 to thank. And of course social media.
Let’s take a look at the top 3 trends that should inform every brand’s social media strategy in 2021…
Socially Conscious Social
Coming up with a tagline for your business is no easy feat. But trying to nail one down for a business that feels like an extension of you? Well, I imagine it’s second only to naming a firstborn child in terms of gravitas.
Emily and I came up with almost 30 different tagline options as we geared up for the launch of Totally Taryn Social. I polled friends, mentors, industry experts, and obsessed about how it would look in our chosen font. And in the end, we landed on…
Totally Taryn is Born
At the start of 2020, I was feeling restless. I’d been running my social media consulting business for over six years and had a packed roster of well-paying and (mostly) easy to work with clients. On paper, I was living the professional life I’d always dreamed of, and I felt incredibly grateful for it, something just felt off, and had for a while. To be honest, it had gotten to the point where I felt like I had a case of the Sunday Scaries five nights a week. Then March came…