The Totally Taryn Blog
Consumer Trust In Brands Is Low. Here’s How To Build Trust And Avoid “Greenwashing”
We’ve all seen it. Especially this time of year. The dubious marketing claims that exploit our genuine environmental concerns. Which only serve to generate confusion and skepticism toward planet-friendly products. Well, there’s a name for that! It’s called “greenwashing” and it needs to end.
Why? Well for starters because it causes real damage. A recent study showed that ONLY 6.4% of people believe companies are telling the truth when they talk about their climate efforts. Yikes! Undoing the damage done by decades of false and misleading claims by brands and advertisers is clearly going to be an uphill battle.
2022 Social Media Strategy
That’s right, it’s the time of year when all your favorite service providers take out their Magic 8 balls and start making their predictions for the coming year. The problem is that this year, while most of us marketing folks are just trying to wind down and get ready for a little break over the holidays, our favorite social media platforms and tech companies seem hell-bent on changing the game as often as possible!
Now any social media professional will tell you that keeping track of platform update is quite literally a full-time job, so while we could write a whole paper about what to expect in the coming months, we wanted to focus on the larger trends that we believe should propel your Socially Conscious Social Strategy in 2022.
Holding Space for All during Thanksgiving
Thanksgiving is just around the corner, a holiday filled with parades, family, football, and food for many. However, for others the day could be difficult. As a country, we are still facing tough times and our celebrations may look quite different than they did pre-pandemic. There’s many who struggle at this time of year. Let’s discuss some of these groups and ways you can support them during this time. Keep in mind that these groups aren’t just at your holidays’ celebration, many of them could be a part of your social media following, especially as a business.
How to Partner with Nonprofits on Giving Tuesday
Do you ever feel like you wish your business could do more for the causes you care about… but you don’t know where to start or how to have an impact?
One of the biggest, and often overlooked, opportunities for socially conscious brands happens just once a year: Giving Tuesday!
Giving Tuesday was created in 2012 as a simple idea: a day that encourages people to do good.
Maybe you’ve heard of Giving Tuesday or donated to some of your favorite causes each year. One of my favorite things about Giving Tuesday is the charities I learn about for the first time through friends, family, and other brands sharing their stories.
How to appropriately honor 9/11 on social media
This year will mark the 20th anniversary of the tragic 2001 terrorist attacks on the U.S. As we approach 9/11, a nationally recognized day of remembrance and reverence, I wanted to share with you some thoughts on how to appropriately honor the day on social media.
4 Ways to Upgrade your Black History Month Content
Well, February’s here and with it Black History Month. This means starting today, brands everywhere will be rolling out their Black history content on their social platforms. As an agency focused on helping purpose-driven brands with their Socially Conscious Social, we think it’s our duty...nay our obligation, to help you create a social plan that goes beyond the requisite MLK quote. Because if you’re serious about attracting a more diverse audience it’s essential that you prioritize content that uplifts Black stories, advocates for social change, and educates your audience on REAL American history. And we’re here to help you do just that!
Best Resources for Staying Up To Date on Social Media News in 2021
Ring ring ☎️ Want to hear the deets? We've got you covered! 😘 We know it can be overwhelming for purpose-driven brands to keep up with all of the platform updates on Instagram, Facebook, Pinterest, Twitter, Tik Tok & now Clubhouse! So today #OnTheBlog we are revealing some of our favorite resources for staying up to date on social media news in 2021. Hint hint: we have some new people for you all to follow 📲 Click the link in our bio for more!